Where your job is your credit

[CamLwalk]

http://www.youtube.com/watch?v=hgncIz-YKBc

God it's a long offseason!

[bergiemoore]

Originally Posted by CamLwalk

http://www.youtube.com/watch?v=hgncIz-YKBc

God it's a long offseason!

What is the connection between Eastern Motors and the Skins? Do they give them free cars for filming these craptastic commercials?

[Agrawog]

I saw the WP coverage on this and it led me to think about something. Please explain to me why million dollar athletes do local endorsements. I understand national endorsements like Chunky soup or Chevrolet. Those bring in loads of cash and/or exposure but the local stuff. I mean Brunell was doing radio ads for a Cadillac dealer. Are they that hard up for a car? It can't be the money right? I mean they don't get paid that much do they? For local stuff? Then why?

I mean this isn't the old days and Jacoby shilling for the Big Screen Store is it? (still one of the funniest commercials, ever)?

Help me please.

[BandWagon]

Originally Posted by Agrawog

I saw the WP coverage on this and it led me to think about something. Please explain to me why million dollar athletes do local endorsements. I understand national endorsements like Chunky soup or Chevrolet. Those bring in loads of cash and/or exposure but the local stuff. I mean Brunell was doing radio ads for a Cadillac dealer. Are they that hard up for a car? It can't be the money right? I mean they don't get paid that much do they? For local stuff? Then why?

I mean this isn't the old days and Jacoby shilling for the Big Screen Store is it? (still one of the funniest commercials, ever)?

Help me please.

TheaterVision baby!

[Red Bear]

Originally Posted by Agrawog

I saw the WP coverage on this and it led me to think about something. Please explain to me why million dollar athletes do local endorsements. I understand national endorsements like Chunky soup or Chevrolet. Those bring in loads of cash and/or exposure but the local stuff. I mean Brunell was doing radio ads for a Cadillac dealer. Are they that hard up for a car? It can't be the money right? I mean they don't get paid that much do they? For local stuff? Then why?

I mean this isn't the old days and Jacoby shilling for the Big Screen Store is it? (still one of the funniest commercials, ever)?

Help me please.

Whats wrong with them doing local stuff? and who cares how much they get paid for it. the redskins are the local team, and eastern motors is a local business with 7 dealerships in the area. its good advertising for them. many football players are known for doing things to help people in the communities local to their team, whats wrong with them helping a local business out? Perhaps eastern motors believes the local athletes have more appeal than say if they had tom cruise doing the commercials?

[Agrawog]

Originally Posted by Red Bear

Whats wrong with them doing local stuff? and who cares how much they get paid for it. the redskins are the local team, and eastern motors is a local business with 7 dealerships in the area. its good advertising for them. many football players are known for doing things to help people in the communities local to their team, whats wrong with them helping a local business out? Perhaps eastern motors believes the local athletes have more appeal than say if they had tom cruise doing the commercials?

Whoah! I did not say there is anything wrong with it. And from Eastern's perspective it is a great thing - absolutely. I was just trying to figure why the athletes do it with what i assume to be little money and/or exposure (nationally). That was my only question.

As to whether the players are 'giving back' to a local business? Well I am dubious of that but i will give them the benefit of the doubt.

[James F. Quinn]

Originally Posted by Agrawog

I saw the WP coverage on this and it led me to think about something. Please explain to me why million dollar athletes do local endorsements. I understand national endorsements like Chunky soup or Chevrolet. Those bring in loads of cash and/or exposure but the local stuff. I mean Brunell was doing radio ads for a Cadillac dealer. Are they that hard up for a car? It can't be the money right? I mean they don't get paid that much do they? For local stuff? Then why?

I mean this isn't the old days and Jacoby shilling for the Big Screen Store is it? (still one of the funniest commercials, ever)?

Help me please.

They may be million dollar athletes, but they are complete unknowns nationally. I'm sure they would jump at a chance to work for a national advertiser, but their agents are not likely to get overtures for Coors, etc. They do the local ads because they are known locally, and because they get local offers.

They are not hard up for money and cars, but one of the joys of having lots of money is that people want to give you free stuff to bask in your (local) reflected glory. I have no idea how much $$$ they get for doing these ads, but it beats getting nothing.

As Joe Theismann used to say: Make hay while the sun shines.