Originally Posted by Agrawog
I saw the WP coverage on this and it led me to think about something. Please explain to me why million dollar athletes do local endorsements. I understand national endorsements like Chunky soup or Chevrolet. Those bring in loads of cash and/or exposure but the local stuff. I mean Brunell was doing radio ads for a Cadillac dealer. Are they that hard up for a car? It can't be the money right? I mean they don't get paid that much do they? For local stuff? Then why?
I mean this isn't the old days and Jacoby shilling for the Big Screen Store is it? (still one of the funniest commercials, ever)?
Help me please.
They may be million dollar athletes, but they are complete unknowns nationally. I'm sure they would jump at a chance to work for a national advertiser, but their agents are not likely to get overtures for Coors, etc. They do the local ads because they are known locally, and because they get local offers.
They are not hard up for money and cars, but one of the joys of having lots of money is that people want to give you free stuff to bask in your (local) reflected glory. I have no idea how much $$$ they get for doing these ads, but it beats getting nothing.
As Joe Theismann used to say: Make hay while the sun shines.